Ian Parker, a director of property agents John Truslove, considers how the High Street can fight back in the wake of recent high profile casualties.

The doom mongers are out in force following the administrations of BHS and Austin Reed.

Much wailing and hand-wringing plus more material to enhance the case of those who believe that traditional retail is facing a slow death in the wake of online trading.

But that is far from the case.

I would point to the magnificent Grand Central shopping complex which has opened up in Birmingham as well as the often clever manner in which the Kingfisher Centre in Redditch keeps re-inventing itself.

The issues facing retail are far from simple.

Brands are constantly facing challenges, with newcomers ready to pounce on those who take their eye off the ball.

Arguably both BHS and Austin Reed had lost their way.

BHS has been looking dowdy for a long time and its across the board appeal approach has had the effect of being something and nothing – vulnerable to competitors with better marketing strategies and particular target audiences. And seemingly all not helped by the amounts of money previous owners have taken out of the business.

Austin Reed has struggled for years in the view of many analysts, with one noting: “The company's offer has been inconsistent, the ranges have been poor and the stores have looked rather tired. Perhaps most disappointingly, the website is not good enough by today's standards.”

So in part these are brands that have lost their way rather than a statement about retail generally. An opportunity for reinvigoration as others look to fill the gaps.

Are there profound lessons then about the internet offer?

Actually, probably not, because astute retailers are marrying their physical presence on the High Street with their web effort. The evidence suggests the two forms can be complementary rather than conflicting.

OK, on-line traders can cut costs because they don’t need store networks across the country. Yet in High Street stores you can see, feel and, in the case of clothes, try on the goods. It is more personal and less sanitised than the internet. And the High Street needs to make the most of this advantage, turning the shopping experience into a joy and not a chore.

Getting your retail strategy right is half the battle, but the High Street also needs help if it is to prosper.

Property owners need to be flexible about leases and work with the tenant to help them make a success of their venture. Far better to have the unit occupied and generating income than risking long fallow periods with no rent coming in.

The Government and local authorities have major parts to play too.

Business rates is a huge burden and, despite some recent changes for the better, needs radical reform.

And local authorities must do more to enhance the retail profile by improving town centres, making them attractive places to visit and, in terms of car parking provision and charges, both easily accessible and affordable.

What is required is a partnership approach to reignite goodwill and restore the frayed connection between the public and the High Street.

It is about making the consumer feel wanted and valued.