Kidderminster student has recipe for success in sub challenge

Kidderminster Shuttle: Right ingredients: Lewis Modley, finalist in the Design a Sub competition and his assistant Daniel Farman. Right ingredients: Lewis Modley, finalist in the Design a Sub competition and his assistant Daniel Farman.

A STUDENT of Kidderminster's King Charles I School was runner-up in a challenge set by Subway to design and market a new sub.

Tied into the national curriculum, the competition asked teams to compete to create the best marketing campaign and business plan around their new sub, based on the theme of #heartfeltsubs.

More than 40 teams from across the Midlands entered the competition and were whittled down to six finalists, including King Charles I School.

All six schools were invited to a Dragon’s Den-style pitch at the Pavilion, Birmingham City University in front of a judging panel.

Enterprising student Lewis Modley came up with the "Sub Brotherly Love". It contained Italian bread, chicken, bacon, lettuce, tomato, honey mustard sauce and Monterey cheddar.

He was pipped to the title but will receive £250 worth of Amazon vouchers as a prize.

Subway entrepreneur Gurpal Showker said: “All the pupils did a brilliant job and we were extremely impressed with their pitches and the creativity of their ideas.

"They demonstrated a high level of thought and creativity when devising their business plans and had obviously worked extremely hard. They should be very proud to have got so far in the competition.”

Heidi Watkins, business studies teacher, King Charles I School, said: “The students really enjoyed taking part in the challenge. It gave them a tangible experience of how business works and the skills needed to make see a project through to fruition. They did a fantastic job.”

The overall competition was won by Moreton Hall School, of Oswestry in Shropshire.

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