Bridgestone is preparing to inflate the spirits of thousands of Kidderminster Harriers’ supporters as they set-off on the road to Wembley this weekend – via a 450-mile round trip to Sunderland in the FA Cup fourth round.

The Aggborough club, who Bridgestone has partnered with for the 2013/14 season, are preparing for their most significant fixture in recent years, when they travel to take on Premier League side Sunderland on Saturday.

And to celebrate the red letter day, Bridgestone is urging all fans making the trip to send in pictures of them en-route to the Stadium of Light, via the company’s official twitter and Facebook social networking channels.

Every jpeg to land on the tyre manufacturer’s official pages will earn each fan a Bridgestone winter themed driving prize, with the best overall picture qualifying for a winter driving pack, featuring fleece, ice-scraper, scarf and mag-lite.

The Harriers’ FA Cup run has arrived at an ideal time for Bridgestone, as it enjoys its first year of sponsorship with the club, which features prominent branding around the ground and opportunities to conduct tyre tests amongst fans.

Bridgestone’s north region communications manager Andy Dingley said: “We are so pleased for everyone connected with Kidderminster Harriers for their exploits in the FA Cup.

“To beat League One side Peterborough in the third round was a tremendous achievement, not to mention the fact that they are the last remaining non-league club in the competition.

“Now they face one of the longest and exciting road trips imaginable to Sunderland. Because Bridgestone is a name synonymous with lengthy journeys, we wanted to play our part in proceedings in a small way.

“If any fan is making the journey, we want them to send us their pictures on our social networking channels. Whether they are on a supporter coach or their own cars, it would be lovely to get a sense of the atmosphere en-route, courtesy of some colourful shots.

“We will be giving out prizes for the pictures and if they feature happy faces in their chosen mode of transport, then it’s the ideal result for us.”

To leave a picture during Kidderminster Harriers’ day to remember, visit and