A STAR of BBC’s The Apprentice was the VIP guest as a Wyre Forest-based training provider launched its new training academy to help get people back into work .

Business woman Karren Brady was the guest speaker at the unveiling of the eResponse Recruitment’s trio of training academies in Kidderminster, Redditch and Worcester .

The former managing director of Birmingham City Football Club delivered a 40-minute speech in front of 200 guests .

Paul Alekna, managing director of eResponse Recruitment, said: “With our training academies now officially launched, I am certain they will play a vital role in the local economy throughout 2014 and beyond.”