I'M a Celebrity star Joey Essex will be joining bingo players in Kidderminster in a bid to encourage younger people to take up the game.
Shipleys Bingo Club in New Road will be hosting the former The Only Way is Essex cast member when he dines with 22 lucky bingo players on Friday, April 11.
Club members can win a place at the dining table by taking part in a series of special bingo games from March 14.
Manager David Ross said: "What we're trying to do is to raise the profile of our club in the town and also to get our message out that bingo is fun. Joey Essex is very popular for younger people which is what we're looking for.
"It's an opportunity for us to have a bit of fun and bring someone off the TV to Kidderminster."
The main Come Dine With Me event will see 22 people be cooked for by professional chefs.
Mr Ross added: "It's going to be a luxury experience with all the very best food in the VIP area and people will have the opportunity to have their photo taken with Joey.
"He's also going to call a game of bingo on the night and the winners of that game will also win a place at the table."
Club members aged 18 and over will be able to win a place at the play offs in the four weeks leading up to the event.
Mr Ross added: "I think it's going to be a big event for Kidderminster. I'm really looking forward to it, it'll be really fun."