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Kidderminster store collecting bikes for Africa
11:54am Wednesday 19th March 2014 in News
HALFORDS in Kidderminster has teamed up with the charity Re~Cycle to collect unwanted bikes for communities in Africa.
The store will be collecting second-hand cycles from today until Monday which will be shipped to Africa where they will help health workers reach communities in need, children get to school, parents get to jobs and farmers transport goods to market.
Re~Cycle also teaches people how to repair and maintain the cycles, providing sustainable employment and transport.
Halfords’ chief executive Matt Davies said: “This is a fantastic opportunity for customers to trade-in their old bikes, get 10 per cent off if they want a new one and help a great cause too.
"Bikes can transform the lives of people in Africa and our work with Re~Cycle is an exciting example of where recycling can make a real difference."
Merlin Matthews, the founder of Re~Cycle, said: "We’re really excited about the trade-in event, which is part of our long-term partnership with Halfords and helps in our ambition, to get access to all those unwanted bikes and raise awareness of how people here can very easily assist those in need in Africa."
Bikes most in demand are sturdy mountain bikes for teenagers and adults but all bikes that are in a reasonable condition, including kids’ bikes, will be accepted by Halfords provided they have no cracks in the frame and less than 25 per cent rust.
For more information visit halfords.com/re-cycle
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