STAFF at Specsavers in Kidderminster turned their opticians into a beach for the day and raised more than £56 for the Cure and Action for Tay-Sachs (CATS) foundation.
Workers at the Coventry Street store wore summer clothes and served non-alcoholic fruity cocktails and cupcakes in exchange for donations.
Timothy Reeves, store director, said: “We have only recently chosen our local charity – CATS.
“They are outstanding in research and provide support for sufferers and their family.”
CATS foundation was established in June, 2011 and supports families affected by Tay-Sachs and Sandhoff diseases.
Both diseases are progressive neurological genetic disorders, which result in the deterioration of mental and physical abilities of children and can lead to premature death.
Mr Reeves said: “One of our customers, Nikki Backus, came along to our beach-themed day as her daughter Ruby tragically died from Sandhoff disease.
“She brought along Sam, Ruby’s twin, who was decked out in summer clothing and indulged his sweet tooth in the cupcakes.
“We raised £56.34. This brings the total to £168.34 since the start of fundraising in May.”