REDDITCH's very own pop princess Keri Whip and Worcestershire County Council chairman Tony Miller have offically cut the tape on the Pearl Izumi Tour Series.
Keri performed a series of tracks including her own Ridiculous Me and Rihanna's We Found Love.
Cllr Miller said: "It's a honor to sponsor this event. We hope to keep this going in years to come."
Thousands of cycling enthusiasts have already flocked to the cycling event held in Redditch town centre.
Keri Whip and Worcestershire County Council chairman Tony Miller offically open Tour Series.
Events and activities are set to take place throughtout today including the Women's Matrix Fitness Grand Prix and Pearl Izumi Tour Series race which starts at 7.30pm tonight.
Keep checking the Advertiser website for the latest action and updates.
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