A HEARING centre in Kidderminster has celebrated its tenth anniversary of its opening with fundraising, cake and a giant walking ear.

Specsavers Hearing Centre, in Coventry Street, raised funds for Action on Hearing Loss to mark being open for a decade.

Customers and passers-by found themselves doing a double take as they spotted a giant ear walking around the store. There was also a Specsavers birthday cake in the form of a hearing aid, a charity raffle and staff were on hand giving away goody bags.

The Mayor of Kidderminster, Councillor Nicky Gale, also visited the store to help with the celebrations.

Craig Sadler, store director, said: "The store's birthday was a special opportunity to celebrate reaching a milestone with the town which has supported us in our 10 years to date.

"We would like to say a huge thank you to everybody who popped down, made a donation and enjoyed the festivities with us.

"We are proud to share the success we have had so far and fundraising for Action on Hearing Loss was the perfect way to do that.

"Most people know that it is important to get your eyes examined regularly as part of a full health check, but fewer people realise the importance of having hearing checks. Unlike sight loss, hearing loss is a gradual process that might not be noticed until significant loss of aural awareness has occurred, so it is important to make sure you have it checked."