Thoughtful design that is appropriate to its setting – that is one of the key themes emerging through the ReWyre Initiative and the latest proposed planning policies for Wyre Forest.

An early example of this thinking is the new cemetery chapel of rest. The site, which lies on the plateau above and adjacent to the River Stour valley, was earmarked for the creation of a new cemetery in the 2004 Local Plan.

The project will ensure that the Wyre Forest has sufficient cemetery space for the next century, as the current cemetery site in Park Lane, Kidderminster is nearing capacity.

A local company, Dignity, was awarded the design, build and management contract for the facility following a competitive selection process. They will operate the cemetery, alongside a new crematorium facility, on behalf of Wyre Forest District Council. Councillor Tracey Onslow, cabinet member for community well-being, explained: “As a council we think it is incredibly important to create a fitting environment for our local families to pay their respects.

“The existing cemetery has served the district well and the partnership with Dignity will ensure that we can continue to maintain the high standards everyone deserves, especially at such difficult times.”

Dignity, who manage a number of cemeteries and crematorium throughout the UK, are the market leader in funeral planning in England, Scotland and Wales. Their cemeteries are close to the heart of the local community and are places of peace and tranquillity where families can come to pay their respects.

The new chapel and crematorium building, which is nearing completion, is located just off the A451 between Kidderminster and Stourport and is designed by local architects, Howl Associates. The sensitive design demonstrates an attention to detail and also appropriateness to function and setting, being situated on the edge of the Stour valley. Howl Associates, based in Shrubbery Street, Kidderminster, are regionally renowned architectural practice.

Director Phil Howl said: “Despite an extensive client base across the West Midlands opportunities rarely present themselves to work in our home town.

“We were therefore extremely pleased to have been commissioned to design Kidderminster’s new crematorium.

“The contemporary form of the building was developed from the concept of a water droplet falling into a pool, the resulting ripples being analogous to how one person’s life affects those around them during their lifetime.” The cemetery and crematorium is close to the district council’s new headquarters which is also designed to very high standards including the latest energy efficient standards.

Councillor Julian Phillips highlighted the importance of design to his new ‘place shaping’ Cabinet role.

He said: “These two signature developments set the ReWyre standard and a bench mark for architecture design quality in the district.

“We will be looking to ensure these buildings are complemented by thoughtful urban design and layouts for key regeneration sites in the corridor from the eastern approaches of Stourport through to the British Sugar site, town centre and Churchfields in Kidderminster.”

In addition to transport infrastructure, the council is also considering the importance of what is known as ‘blue and green infrastructure’. This means the water-based infrastructure including the rivers, pools, streams and canals and the natural habitats including woodlands, wetlands, heath and grasslands.

Mr Phillips said: “Through careful analysis of existing environmental and heritage assets of the district we are looking to provide a well structured framework for future development.

“The district contains important natural habitats, wetlands and green spaces that are enjoyed every week by residents and visitors alike. In our view it is important to preserve these assets for the well-being of our residents and, where possible, stretch those assets for wealth creation.

“We are keen for local people and organisations to review our plans and get involved in the process.”