Get involved! Send your photos, video, news & views by texting KS NEWS to 80360 or e-mail us
Campaign launched in Wyre Forest to stop chewing gum litter
6:40am Tuesday 8th October 2013 in Local
A CAMPAIGN to help reduce chewing gum litter has been launched by Wyre Forest District Council.
The council has teamed up with the Chewing Gum Action Group (CGAG), an organisation chaired by Defra and funded by the chewing gum industry, to encourage residents to ‘Bin it your way’.
The campaign is in its 8th year and Wyre Forest District Council is among 16 local authorities and business improvement district’s to take part.
Following last year’s campaign, gum litter levels fell by an average of 54 per cent in participating areas, with some authorities reporting even better results.
Adverts have been placed across the district including Kidderminster town centre, encouraging gum chewers to dispose of their gum or face a fine of up to £80.
Councillor Marcus Hart, cabinet member with responsibilities for environmental services at Wyre Forest District Council, said: “Chewing gum litter is a real nuisance that is costly and difficult to remove.
"We want the residents in the Wyre Forest district to be proud of where they live which is why we have partnered with the CGAG to raise awareness and proactively tackle this problem.
“We hope that this campaign will encourage gum chewers to think before they dispose of their gum and understand that they can play a part in making the Wyre Forest district a clean and inviting place to live.”
CGAG campaign co-ordinator Kristian Bentham said: “Over the past eight years we have been extremely encouraged by the results of the CGAG campaign and we are looking forward to working with this year’s participating authorities to help create cleaner, more attractive places to live and work.
“We are committed to building on the success of previous years and hope to see a significant reduction of chewing gum litter in the partner regions.”
Comments are closed on this article.