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Price war comes to end
9:07am Thursday 17th October 2013 in Local
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A PRICE war that broke out between two Kidderminster discount stores has come to an end.
Poundland, in Worcester Street, dropped its prices to 97p after the 99p Store opened in the Swan Centre in August, prompting the new shop to cut its costs to 96p to attract customers. But Poundland has now put its prices back to £1.
Jim McCarthy, CEO at Poundland, said: “Poundland always aims to offer great quality products for amazing value to all its customers.
“Like all retailers we test competitor response options all the time and this is just one of a number of tactical options.”
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