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Campaign launched to stop inappropriate visits to A&E
7:30am Sunday 20th October 2013 in Local
A CAMPAIGN is being launched in Worcestershire this winter to educate people on whether they need to visit A&E or not.
The ‘Is A&E for Me?’ campaign hopes to reduce inappropriate attendances to A&E departments over the busy winter period.
It is estimated that in the last year, 20 per cent of patients that attended A&E departments in Worcestershire could have been treated by another, more appropriate NHS service.
The campaign is being led by NHS Clinical Commissioning Groups (CCGs) in Worcestershire in partnership with Worcestershire Health and Care NHS Trust, Worcestershire Acute Hospitals NHS Trust and Worcestershire County Council.
It will raise awareness of alternative health services in Worcestershire such as minor injury units, Worcester walk-in health centre, NHS 111, GP out of hours service and local pharmacists.
Dr Simon Gates, chairman and clinical lead for NHS Wyre Forest CCG, said: “The winter period can be an exceptionally busy time for emergency care departments and services, and so to help reduce pressures on A&E staff in Worcestershire we are asking the public to think before they go to A&E.
“We hope that this campaign will help people know their options when it comes to local health services, which will not only benefit patients and prevent people from waiting for hours in A&E departments, it will also allow A&E staff to treat patients who need emergency care”.
Staff from A&E departments at Worcestershire Acute Hospitals NHS Trust and staff at West Midlands Ambulance NHS Trust will appear in campaign posters, leaflets and bus and newspapers advertisements across Worcestershire to help to raise awareness.
For more information visit isaandeforme.com
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