A RARE giraffe has been born at West Midland Safari Park - the third baby welcomed into the herd in just six months.

The six-foot-tall baby Rothschild's giraffe arrived on the evening of January 14, to first time mother, five-year-old Arusha.

The baby boy joins playmates, Embu and Emali - who were born in August and September 2016.

Rothschild's giraffe are currently listed as 'endangered' by the International Union for the Conservation of Nature (IUCN) - with numbers dropping at an alarming rate annually. According to Dr Julian Fennessy, co-chair of the IUCN and director of the Giraffe Conservation Foundation (GCF), giraffes as a whole are facing a "silent extinction".

The GCF concentrates solely on working towards a sustainable future for all giraffe populations in the wild.

Their hard work and dedicated has been recognised by the wildlife team at the Safari Park, as they have chosen to name the baby boy Fennessy - in honour of the founders and directors of the charity.

Kidderminster Shuttle:

Dr Julian Fennessy said: "We are elated to have a baby giraffe named after our family.

"The children are super excited and hope it has a bright and prosperous future as an ambassador for all giraffe in the wild.

"We really appreciate the great partnership we have with West Midland Safari Park and other zoos around the world.

"These partnerships are important for us to get the giraffe conservation message out there.

"Together we can save giraffe in Africa before it is too late. Join us at the GCF and stick your neck out for giraffe."

Lisa Watkins, head keeper of Ungulates at the Park, added: "To help us keep track of our animals births, each year is allocated a letter so in 2017 all our babies' names will begin with the letter F.

"We could not think of anything more fitting than naming our new baby Fennessy to honour the important work done by GCF.

"It is not an ideal time of year for an African animal to come into the world, however we are able to keep our giraffe house lovely and warm using our biomass boiler heating system.

"Although Arusha is a first time mum she is taking it all in her stride and has picked up some tips from watching Bwindi and Akacia looking after their calves.

"We can tell how much Embu and Emali have grown now by looking at our new little arrival."

Kidderminster Shuttle:

Fennessy joins West Midland Safari Park's herd of giraffes, bringing their numbers up to ten.

Visitors will be able to see the herd on the four-mile drive-through safari, either out and about or in their yard, weather permitting.

To learn more about the plight of wild giraffes, make a donation or adopt a giraffe, visit the GCF website giraffeconservation.org.

For more information about the Park and to buy tickets, visit wmsp.co.uk or call 01299 402114.