Calendars revealing the naked truth about businesses in Stourport are now on sale – and all in the best possible taste.

Twenty-four shops and other businesses in the town took part in the “Get Naked for Charity” project.

So many queued up to strip off – with their modesty protected by strategically placed objects – that organisers had to produce two calendars, with male and female participants.

The 2015 calendars are now on sale in Stourport for £7.99 each, with all of the profits shared by Mentor Link, which provides emotional support to vulnerable children in schools, and Kemp Hospice.

“We hope that the calendars will be a sell-out, with the aim of raising £10,000 for the charities through sales and sponsorship,” said photographer Rachel Francis, who took the pictures for the project.

The calendar was the brainchild of Tina Button, owner of the Finishin’ Touch beauty salon in Bridge Street, who roped in her friend Mrs Francis, managing director of For All Seasons Photography, of Steatite Way.

Mrs Francis diplomatically posed her brave models in a tasteful way to spare their blushes, following a similar style to the Women’s Institute venture that led to the Helen Mirren film “Calendar Girls”.

Five hundred copies of each of the calendars have been produced and they can be bought around the town, where windows display the sign: "Calendars on sale here".