Get involved! Send your photos, video, news & views by texting KS NEWS to 80360 or e-mail us
Cleobury Mortimer company backing salt reduction drive
7:50am Wednesday 28th March 2012 in C-D
A CLEOBURY Mortimer company is backing an initiative to reduce salt in foods.
Kudos Blends, which makes and supplies baking powders and raising agents, is a sponsor of this week’s National Salt Awareness Week, which runs until Saturday.
The firm has also been invited to be represented at a reception on salt reduction at the House of Commons today.
The business, based at Old Station Business Park, is assisting research into reducing salt in the food industry and its potassium bicarbonate baking powder is helping reduce salt in bakery products.
Steph Skellern of Kudos Blends gave a presentation at the Advances in Salt and Sodium Reduction Conference in London in February, where the company was invited by the Consensus Action on Salt and Health (CASH) to sponsor National Salt Awareness Week and attend the Commons reception.
Miss Skellern and Kudos Blends managing director Dinnie Jordan are due to join MPs, healthcare professionals and other food manufactures at the Commons to discuss how to raise awareness of the health benefits of reducing salt and sodium.
“We are delighted to be supporting Salt Awareness Week and to have been invited to the House of Commons to discuss salt and sodium reduction with other thought leaders,” said Mrs Jordan.
“Progress is being made by all the processed food industry but there is still a long way to go before we can successfully say we have reduced the salt intake of consumers.
“We are educating bakers all around the world as many think that reducing salt will affect the taste, quality and shelf-life of their products but we know it doesn’t have to be like that.
“Potassium is a key alternative to sodium in many products and there are a wide range of associated health benefits, which is why we created our Kudos potassium bicarbonate baking powder.”
Kudos Blends opened a £750,000 expansion to its blending and milling facility in Cleobury in September last year to meet growing demand for its products.
Comments are closed on this article.