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Kidderminster store lends support to breast cancer fight
Buy this photo » Giving their support: Bonmarché staff Nikki Bosbury, left, and Tracey Evans at the bra bank. Buy this photo 341253M at kidderminstershuttle.co.uk/pictures or by calling 01562 633333.
WOMEN in Kidderminster are being encouraged to give their bras a new lease of life and help the fight against breast cancer.
Bonmarché, based inside the town centre’s Rowland Hill Shopping Centre, has placed a bra bin instore for women to donate unwanted underwear.
They will be sent to Africa where there is a shortage in supply of affordable bras and a donation will be made to charity Against Breast Cancer based on the weight of bras collected.
“It means that every bra counts,” said Nikki Bosbury, store manager. “This is a fantastic way to raise funds for a cause that is close to many of our hearts and also give those unwanted bras a new lease of life.
“One of our good customers has recently lost her mother to breast cancer and it has affected a lot of other customers, which has really raised our awareness of it as staff so we thought is there anything we can do to help.”
The bin will be placed at the back of the women’s clothing store for the next six weeks and it does not cost any money to deposit bras.
Against Breast Cancer helps fund research into the spread of breast cancer, uncovering vital information about the disease to increase survival after diagnosis and, ultimately, to discover a vaccine against the illness.
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