NEWLYWEDS have voted a Halesowen Bridal shop as one of the best in the country after it picked up a prestigious Wedding Industry Awards prize.

The Dressing Rooms Bridal scooped ‘Best Bridal Retailer England’ at a national award ceremony, beating off competition from seven other companies.

Held at Café De Paris in Piccadilly London, the Wedding Industry Awards 2018 celebrates the best suppliers in the business, with awards voted on by a panel of industry experts, including journalists and retail experts and brides themselves.

The Manor Lane-based company made it through to the finals after making the shortlist from votes and feedback from customers of its stores on a variety of aspects of the business, including product, experience and service.

Owner Rebecca Baddeley said: “We are delighted to win Best Bridal Retailer for England at the Wedding Industry Awards.

“This award is the hardest, and fairest in the whole wedding industry, as it is voted for by actual brides, who have to answer an extensive survey on all aspects of our business.

“Winning this award is down to the hard work and dedication of every member of our team.

“We pride ourselves on delivering a first class service alongside a wide range of gowns and accessories, and our team are on hand to ensure that it is an extra special day for brides looking for the most important dress of their life.”

The latest honour follows on from a successful 2017 for the bridal company which won ‘Best Bridal Retailer’ at last year’s The Bridal Buyer Awards.