When it comes to fashion, fathers can be stuck in their wardrobe ways: unlikely to be swayed by the latest catwalk trends and nonplussed by celebrity style icons.
The key concern for most men is comfort. Thankfully, that doesn't need to be compromised with the new wave of summer trends; the emphasis is on casualwear and low-key looks.
Tap into your father's style and transform him into Daddy Cool.
The perfect match for the sports-obsessive father, joggers, trainers and jerseys are bang on trend this season.
"The sports and varsity trend is key for summer, and the perfect look for your dad to rock a bit of stylish rest and recreation," says Jonathan Lovett, Burton head of design.
With the World Cup approaching, the football strip is one step too far, but colour blocked tops with contrasting arms means that he can still wear his team colours on his sleeve.
KEY PIECE: A well-fitting pair of grey marl joggers will transform a sofa-surfing slob into an on-trend dad.
Most fathers have an element of tailoring in their wardrobe, but this season it's time to ditch the black and navy for sorbet-inspired colour.
"Pastels were all over the catwalk for SS14," Lovett explains. "Break away from classic tailoring and explore with a little colour for a stylish wardrobe update."
The trick is to keep things casual. He should avoid ties, with shirts buttoned up to the collars, and keep the silhouette more relaxed and informal.
KEY PIECE: A lightweight blazer in a pastel tone will instantly transform a dowdy dad into a dapper dad.
For a fresh new take on smart casual, go back through the decades to the swinging Sixties. Think Beatles timeless style mixed with Liam Gallagher cool.
Lovett advises: "Smarten up the look with button-up shirts and tailored denim with a little casualwear thrown into the mix in the form of a classic parka."
This is one trend where a buttoned-up shirt or polo works for a dressed-down look. Just steer clear of the accompanying tie.
KEY PIECE: A classic khaki parka is a staple piece for any dad's wardrobe. Find one versatile and practical enough and it will take him from spring to winter year after year.
Pastels and brights might not be your dad's bag but a nautical-inspired palette is perhaps the most accessible for summer, with flashes of blues and reds.
"For a fresher take on the classic nautical trend, try polos with colour pop strips and bold blue chinos," suggests Mark Selby, head of buying at BHS.
The nautical trend will take him from lazy day at the beach through to evening BBQ celebration. Just add button-down outerwear or a summer knit when temperatures cool.
KEY PIECE: Add colour to your dad's wardrobe with a classic stripe polo top that will work with chinos, jeans or long shorts.
Best reserved for non-wallflowers, the Hawaiian shirt is back and it's bolder than ever.
"Whether it's a Hawaiian palm print shirt or hibiscus patterned shorts, be bright and bold this summer with the season's hottest tropical trend," Selby says.
The key to working a vacation-style floral statement piece is to ensure the rest of the outfit is pared-back and understated.
KEY PIECE: The Hawaiian shirt is now a classic must-have. Make it a shirt he can wear at home or on vacation with a slightly more muted palette.
GET THE LOOK
Fancy p-p-p-picking up David Beckham's red carpet style? Becks worked a penguin suit reversal in white for the Met Ball recently. Lighten up with Austin Reed's AR Red Nick Hart Cream Jacket, £299 (www.austinreed.co.uk).
BUY IT NOW
Tie up a gift for your dad AND charity this Father's Day. T.M. Lewin has teamed up with Great Ormond Street Hospital children's charity to create the exclusive aubergine Great Ormond Street Children's Charity Tie, £25. A donation of £10 from each sale goes directly to GOSH (www.tmlewin.co.uk).
:: NO RETURN
Two thirds of Brits keep gifts given to them by ex partners. The majority (64%) pretend they received the present from a friend or family member, while 42% claim that they bought it for themselves, according to the survey by Findmeagift.co.uk. Jewellery and clothes were the most popular gifts that women held on to, while aftershave/toiletries and clothes topped the list for men.
:: RECESSIONISTA ALERT
Looking to bag a fashion bargain for your dad? Shop via your mouse at www.brandoutlet.com. You'll find top menswear brands at discounted prices, including Versace, Gucci and Dolce & Gabbana for dads with designer tastes.