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Harriers set for FA Cup cash bonanza
9:31am Thursday 16th January 2014 in Harriers
KIDDERMINSTER Harriers are set for another cash boost after their FA Cup heroics secured a Fourth Round tie at Premier League Sunderland.
Tuesday night’s unforgettable 3-2 win at League One Peterborough United ensured the Carpetmen have a date with destiny at The Stadium of Light, which boast a capacity of 49,000, on Saturday, January 25.
With nearly half the profits from cup attendances going to away clubs, chairman Mark Serrell is anticipating a financial bonanza.
Serrell has estimated the run to the fourth round has generated at least £150,000 for the Aggborough outfit.
The victory at London Road secured £67,500 in prize money alone.
Harriers have been allocated 3,000 tickets for the clash on Wearside and he is anticipating a sell-out.
“I want the town to be empty on that day, I want everybody going to Sunderland,” said Serrell.
“It was a fantastic night in Peterborough and the reward is a game at a massive club.
“Obviously, Sunderland will sell tickets cheaper but if we play in front of a crowd of 30,000 the club could make another £250,000.”
Victory over Peterborough was even more special as it is the 20th anniversary season of the club’s run to the fifth round.
Graham Allner’s side famously knocked out Birmingham City in the third round who were managed by Barry Fry.
In a memorable coincidence, Fry is now director of football at The Posh.
Despite Harriers being the only surviving non-league team in the competition and playing a team 78 places above them, the David versus Goliath clash has only been given extended television highlights by ITV, which will earn the club an extra £6,750.
Tickets for the glamour clash at Wearside went on sale to season ticket holders at the ground from 10am this morning.
They go on general sale from 9.30am tomorrow.
Entry will be just £10 for adults and £5 for under 16s and over 65s.
Harriers will also be running coaches to Sunderland, with travel in the first 20 a subsidised £15.
After the first 20 coaches, travel will rise to £20 per ticket.
Chairman Mark Serrell added: “The win over Peterborough has really put the town on the map.
“As a club we are committed to promoting Kidderminster and the district.
“We now have a fantastic opportunity to play a Premier League club and who knows what will happen.”
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