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8:24pm Thursday 17th July 2008
Kerry Katona has launched her perfume - named Outrageous.
The fruity floral musk was said to be the answer to the former Atomic Kitten's request for a "phwoar" fragrance.
The French-made scent, whose bottle has a spiky black rubber top, aims to reflect the mother-of-four's personality and the "outrageous" lies about what she has not done.
Speaking at the launch in London's Soho, Katona said she had intended to call the fragrance Trouble but the name was not available.
The singer said she was not happy with the fragrance until husband Mark Croft said he liked it.
She described the perfume as "musky, fruity, sexy".
Katona joked that EastEnders could not write a better script of her life.
Outrageous is available in a 100ml eau de toilette spray priced at £19.95 and a 50ml eau de toilette spray priced at £14.95 as well as a body lotion and a shower gel. It will be available from August 27 at Boots, The Fragrance Shop, Lloyds and various perfumeries.
The packaging, which aims to reflect Katona's "wild" personality, is a matt black box, with a high gloss print and a contrasting design on each face, including leopard print.
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