A SHOP in Kidderminster is taking part in the Donate, Don’t Waste campaign, which aims to raise funds for Kemp Hospice.

Modern Identity, in Exchange Street, is offering customers who donate a bag of unwanted clothes a £5 voucher they can use in store.

The donated clothes will then be passed on to the Kemp Hospice shop in Coventry Street, which will be able to sell the clothes to raise money.

Zoe Potter, owner of Modern Identity, said: “Kemp Hospice do a fantastic job and depend so much on fundraising.

“I know they have many organised fundraising events but I believe that it's important to support local charities that help and support local people.

“I also feel it’s important to educate customers on how much unwanted clothing goes to landfill sites when it could really help others in the local community, as well as help reduce the carbon footprint of the world.”

The scheme is being run at the shop during July and customers can use the £5 voucher to buy anything in the boutique when spending more than £25.

Mrs Potter said: “If this takes off I do think that other clothing and shoe shops should join in with this campaign.

“I would love to get to next year, where every shop in Kidderminster does what I'm doing for a month of the year.”

The bags of unwanted clothes can be handed to any of the staff members in the shop.

Melissa Price, 19, a shop customer, was one of the first people to bring in a bag of donated clothes to the store.

"Its great to help support a local charity like Kemp," she said.

"I have so many clothes that I don't wear anymore, so had a good clear out and now I've got room for some new clothes."

"I even got £5 off a dress that I brought from Modern Identity too."

Kemp Hospice provides clinical, emotional and spiritual care with practical support to people in Wyre Forest with life-limiting illnesses. It also supports those who have been bereaved.

The hospice needs to raise £940,000 annually to continue to provide its services, the majority of which comes from voluntary donations and the support of the local community.

Mrs Potter added: “It can be a small carrier to a bin bag - we are grateful for anything.”