CROWDS are set to be dazzled in Kidderminster town centre this weekend as the annual Christmas lights switch-on kick-starts the festive period.

Special guests will again be lighting up Kidderminster for Christmas at a free-to-attend event in Vicar Street on Saturday, November 24.

There will be live music from Kidderminster six piece band Gene Genie and the Lemon Squeezers, a free circus skills workshop with Shooting Stars and a Greatest Showman-themed gig from Kidderminster College's musical theatre group, Ignite.

Signal 107's radio drive time presenter Steve Mason will be hosting live games and competitions outside Kidderminster Town Hall from midday.

Prizes up for grabs include two free tickets to Big Ben's Big Tunes, which is taking place at West Midlands Safari Park at 7pm that evening.

Station content controller Richard Dodd said: "We’re really pleased to be a partner of this years Christmas lights switch on event in the town.

"As the local radio station for Kidderminster, it’s part of what we do, support local events and businesses.

"The Signal 107 team will be on hand to entertain the crowds and generate an electric atmosphere.”

Signal 107's Steve Mason will be joined on stage by boyband 5ive, singer Dane Bowers, the Mayor of Kidderminster, and district councillor Martin Stooke to officially turn on the lights at 5.15pm.

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