A PUB in Kidderminster is giving away free slices of cake to locals on the day of the Great British Bake Off final.

The Larch Wood Farm pub in Silverwoods Way has launched a 'fake away' service after finding that almost half of the nation's Millennials have tried to pass shop-bought baked goods off as their own homemade masterpieces.

To mark the finale of the hit TV show The Great British Bake Off, the Kidderminster restaurant will be offering visitors a free slice of cake, baked in-house by its talented cake-a-tier.

Locals simply need to state the code word 'fake off' at the counter on Tuesday, October 29 to receive their complimentary slice.

Ben Shrieber, general manager at Larch Wood Farm, said: "As a nation we love to watch other people bake, so it’s no surprise that The Great British Bake Off has become a firm TV favourite.

"That’s why to celebrate the finale next week, we wanted to give away a free slice of cake with our bespoke fake away service.

Kidderminster Shuttle:

“The service is perfect for those who want a show-stopping slice of cake, but without the effort.

"With a selection of baked in-pub signature cakes, from our indulgent Marz Attack to our delicious carrot cake, there’s something for all dessert lovers. Your friends and family will think you’re a true Star Baker!

“We look forward to welcoming locals to the Larch Wood Farm on Tuesday to try it out for themselves.”

For more information and for full terms and conditions visit farmhouseinns.co.uk/terms-and-conditions/great-british-fake-off.