A CARE company in Kidderminster is urging people to 'Be a Santa to a Senior' as part of its new Christmas campaign.

The campaign has been set up by Home Instead Senior Care to collect and donate gifts to people at KEMP Hospice, which offers care and support to patients, families and carers across Wyre Forest who are experiencing life-limiting illness and bereavement.

Home Instead has also partnered with Sainsbury's in Kidderminster's Carpet Trades Way so that members of the community can drop off their unwrapped gifts at the customer service desk.

The company is asking for donations such as slippers, chocolate, sweets, puzzle books and toiletries.

Gifts will be collected until Tuesday, December 17, when the Home Instead Senior Care team will wrap and deliver them to KEMP, where they will be presented to people who might be alone this Christmas.

Melissa Rogers, community network coordinator at Home Instead, said: "We are looking forward to donating gifts to patients at Kemp Hospice this Christmas.

"Being able to donate gifts to lonely, older people and see the difference we have made to their Christmas is truly an honour.

"As a care provider for the elderly, we see how loneliness can affect people, so this scheme is extremely important to us.”

She added: "If people are unable to donate a gift to Sainsbury’s, they can always drop off a gift to our office located at Suite 14, Gemini House, Stourport Road in Kidderminster.”

For more information about the Be a Santa to a Senior campaign or to find out more about Home Instead, call 01562 754757 or visit homeinstead.co.uk/kidderminster.