YOUTH football in Kidderminster has been given a shot in the arm at a time when Covid has hit grassroots sport hard.

Kidderminster-based Severn Mortgage Solutions has become one of the kit sponsors for Kidderminster Athletic Hawks under-11s.

Manager Jon Maskell, said: “Youth football needs as much support as possible at the best of times, but due to Covid-19 we need backing now more than ever. The new training and matchday kits look brilliant as we travel across the region to play our matches.”

This season, the Hawks have stepped up from the Stourport and District League to the Midlands Junior Premier League where they are playing teams from the Black Country, Warwickshire and as far afield as Northamptonshire and Nottinghamshire.

Although the 2019/20 season was cut short due to Covid-19, the boys won 27 of their games, losing only three and scoring 166 goals.

The deal will see the mortgage advice company’s branding appearing on the boy’s training and matchday warm-up kits.

Mark Stebbings from Severn Mortgage Solutions said: “I have watched the team’s progress closely over the past few years and wanted to do something to support them. They are making a real impact on grassroots football across the West Midlands so I am delighted we can be associated with the Hawks.”