'Optimistic' new vision for Kidderminster town centre

The Vision for Kidderminster 2040 document was drawn up following a consultation with residents and businesses in November last year.

A survey, which asked for the views of residents to help shape the future of the town, was produced by HemingwayDesign on behalf Wyre Forest District Council.

The "optimistic" vision highlights a desire for more independent and local shops, more green spaces and access to the river and canal, more local and independent cafes and restaurants, better open public space to hold events and festivals, more cultural space for arts, music, film and theatre, and to see more people living in the town.

It also seeks to celebrate Kidderminster's heritage by bringing historic buildings "back to life."

Potential exists at Lion Fields for a new mixed-use quarter, according to the new vision. Picture: HemingwayDesign/ Wyre Forest District Council

Potential projects for the town have also been outlined in the report, including the redevelopment of the Timber Yard to create a new residential quarter along the canal, the renovation of the former Magistrate’s Court to create a focus for creative businesses, a new public space linking Lion Fields to the town centre and a new entrance and social space at Kidderminster College.

A design for a possible new entrance to Kidderminster College. Picture: HemingwayDesign/ Wyre Forest District Council

There is also an idea to create new pedestrian routes along the river edge and more green space in the town centre.

One idea is to create more green space, including a larger riverside park. Picture: HemingwayDesign/ Wyre Forest District Council

Councillor Helen Dyke, deputy leader of Wyre Forest District Council and cabinet member for economic regeneration, planning and localism said: “This report sets out the vision for the future of Kidderminster Town Centre for the next 20 years. It is a high level document setting the ‘direction of travel’ for the future of the town to ensure that it is a thriving and successful town centre in the years to come, it isn’t a prescriptive masterplan though and shouldn’t be treated as site specific at this stage.

"It embraces the multi-project development and regeneration work going on across the town and which will be visibly gathering pace over the coming months. The district council has a strong track record of planning for the strategic development of Kidderminster and we know the importance of communicating this vision. We commissioned this project as we recognise that it is crucial for residents, local businesses, potential investors and anyone interested in the town to see the context of the transformation that is taking place.”

A new vision for Kidderminster town centre has been revealed. HemingwayDesign/ Wyre Forest District Council

Wayne Hemingway of HemingwayDesign said: “Kidderminster is a town with a long history, and the ingredients for a bright future. With a distinctive manufacturing heritage, an interesting and varied waterfront, excellent rail access, a strong civic presence, an independent spirit and an engaged local community that clearly values its town centre, it is well placed to address the major social, economic, and physical challenges facing all town centres.

"But like all towns and cities Kidderminster needs to evolve, local residents clearly want this, and this vision will steer the actions that will start the change that is needed. This is a vision that celebrates Kidderminster’s heritage, bringing historic buildings back to life.

"It is an optimistic Vision for the future, placing culture, learning, health, the environment evolution and most importantly people at the heart of the town. It is an inclusive vision, by and for local people, over 3,000 of whom contributed their views and ideas.”