POUNDLAND is extending the trial of its online delivery service to customers in Wyre Forest.

The pilot – based out of Poundland’s new fulfilment centre in Cannock, Staffordshire – was quietly tested earlier in the year by 18,000 colleagues and selected guests, offering more than 2,500 favourite products for home delivery.

After a positive response, the service was last month offered to another 1.8 million households in Birmingham and Walsall postcodes.

Now it is being rolled-out to postcodes in Kidderminster, Bewdley and Stourport areas.

The new postcodes include Stoke-on-Trent (ST1-ST21), Derby (DE1-DE75), Wolverhampton (WV1-WV98) and Dudley (DY1-DY14) with a combined population around 1.9 million people.

Customers visiting Poundland’s pilot online service at poundland.co.uk/shop can simply use the postcode checker and if their postcode is a match they are automatically passed through to the shop without any need to register. All the items available online will be at the same price as those found in Poundland’s 850-plus stores and will be delivered for a flat fee of £4 regardless of the order size. Initial categories available to buy online include grocery, gardening, entertainment & DIY, PEP&CO Home, health & beauty, household & pet, stationery & crafts.

Poundland has partnered with Hermes to provide logistics services as it extends the pilot.

Retail & Transformation director Austin Cooke said: “After a positive response to our initial pilot, we opened the trial to Birmingham and Walsall, and now we’re extending it to new areas in the West Midlands and East Midlands, even touching on Cheshire.”

Customers outside the initial delivery areas can register their interest in the service at poundland.co.uk/shop.