THE UK's second Asda on the Move premium store has opened its doors in Worcestershire today (Friday).

Shoppers got to have a sneak peek inside the new look store at Hartlebury service station on the A449 as it welcomed customers for the first time.

However, staff were still stocking the shop this morning (Friday) which remained closed off to customers.

The new Greggs was open and serving customers and drivers could get fuel for their cars.

Kidderminster Shuttle:

It's the second premium ‘Extra Special’ convenience store opened in the UK which stocks the supermarket’s deluxe product range.

Work has been ongoing since October to replace the Spar at the Euro Garages Group garage on the A449.

The Subway and Greggs counter service areas will remain at the petrol station.

Kidderminster Shuttle:

Derek Lawlor, chief merchandising officer at Asda, said: “We know that customers want great quality that is easily accessible and great value – so we’re delighted to be able to launch our Extra Special Asda On the Move stores.

“Customers visiting the store will find everything you would expect to be able to pick up in a forecourt grocery location, along with a wide range of premium Extra Special options across chilled meals, fresh ingredients and a specially selected range of beverages.

Kidderminster Shuttle:

“The launch marks a milestone in the evolution of Asda On the Move and our convenience offer, as well as an increased focus on showcasing our Extra Special range, which continues to be a popular choice with customers, with like for like sales in this category up by more than 20 per cent in Q2 compared to the same period in 2019.”

Asda officially opened its first premium Extra Special at EG Group’s Oxford Road forecourt in Beaconsfield, Buckinghamshire.