A MASSIVE fire has broken out on an industrial unit in Kidderminster this morning with roads closed while firefighters tackle the blaze.

Firefighters are currently tackling the blaze at the building, believed to belong to flooring distributor MCD Kidderminster.

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Police have closed off a section of the A449 road between Hoobrook Roundabout and the junction of A442 Droitwich Road.

Police are also asking for people to avoid the area.

Hereford and Worcester Fire and Rescue Service said: "Hereford and Worcester Fire and Rescue Service are currently attending a large fire on Frederick Road, Hoo Farm Industrial Estate in Kidderminster.

"People are asked to avoid the area and keep doors and windows closed if they are within the area of the smoke plume."

It is believed that all staff managed to evacuate the building safely according to an eyewitness.

Staff at neighbouring businesses were also told to leave their cars and evacuate - they are currently gathered at the Mare and Colt pub.