A HAIR salon near Kidderminster has had a new makeover complete with its very own cocktail bar.

Vesna Pavlovic, who owns The Salon at Chaddesley Corbett, decided revamp the hairdressers to help it's recovery following the impact of the Covid-19 pandemic.

Vesna said: “We just couldn’t afford to stand still.”

“We have transformed our premises in line with some of the most current London salon trends, to help us recover from a really challenging time during the pandemic.

“We felt it was important to provide something different to make a visit to the hairdressers more attractive and it has certainly worked for us in bringing back clients and attracting new ones.”

Vesna refurbished The Salon with the help of her friend, Caroline Davis of DejaVu interior design.

Together they have added glitz and glamour, finished off with the addition of a licensed cocktail bar, offering alcoholic drinks during the day and transforming into a chic, boutique bar in the evening.

“We felt it necessary to provide our clients with an additional enjoyable and fun experience during their visit to The Salon, and a glass of Prosecco, or a hand-made cocktail definitely adds this addition. Our barman, Simon Anderson, has the perfect personality to get our clients chatting and giggling in a professional yet fun environment,” Vesna said.

“We are now able to offer our clients more than just a hair service. They now have the opportunity to start their evening with friends within a classy cocktail bar environment, whilst being pampered and glammed up for their night out by our warm and friendly, yet highly experienced and fully qualified team of stylists.”

The hairdressing market in the UK is worth almost £1.5 billion a year. But the industry has been one of the worst impacted through the pandemic with total turnover falling by 45 per cent, according to a report by the National Hair and Beauty Federation (NHBF).

Social distancing restrictions resulted in smaller salon capacity and the average loss to single businesses in 2020 was £17,000. One in 10 businesses did not return any income or dividends to their owners or managers, according to the NHBF.

Vesna added: “Our plan to offer more attractions for our clients seems to be working. We have invested heavily in health and safety to meet the more exacting standards required as a result of Covid as well as making the salon an attractive place for clients to enjoy themselves with other clients.”