A STOURPORT businesswoman says the power of TikTok has helped boost the popularity of her online jewellery store.

Amy Crouch started up her handmade jewellery business, Only Angel Studios, during lockdown last year.

The 24-year-old, who previously studied Art and Design at Worcester University, has now been able to focus on her business full time after gaining attention on social media.

Kidderminster Shuttle:

The jewellery maker told the Shuttle: "This is my main form of income now. I run an office above The Swan in the High Street.

"I made an Etsy account and a TikTok account. That TikTok account went viral in August.

"I have a video that's hit 6.9 million views. The power of social media is crazy."

Kidderminster Shuttle:

She's shipped her products to international customers in America and Australia. 

Amy, who attended Stourport High School and Sixth Form, has also been selling her jewellery at market stalls in the region.

She is now celebrating her businesses' first birthday.