A LONG-running Kidderminster home improvement specialist is on course to hit a record year – buoyed in part by its Harriers sponsorship deal. 

5 Star Windows and Conservatories, which employs more than 120 people at its two showrooms in Kidderminster and Worcester, has seen orders go past £12m for the first time in its 22-year history.

Driving this growth has been a shift in consumer spending during lockdown towards homes and a new commercial deal with Kidderminster Harriers that has seen it become a main sponsor and the sole sponsor of the North Stand at Aggborough Stadium.

The 5 Star brand has been displayed on the sleeves of the first team’s home and away strips during the National League North Season and during the club’s historic run in the FA Cup, which saw it come so close to knocking out Premier League West Ham United.

Richard Manser, managing director of 5 Star Windows and Conservatories, said: “I like to think we’ve become a lucky charm for Kiddy and, likewise, it has certainly helped drive new business to our company,” 

“We are deeply passionate about our roots and the town we work in and wanted to put something back and make a bit of a statement in the process. The relationship with Chairman Richard Lane has been really strong and the exposure our brand has received has been phenomenal, including live television and all the press coverage in the lead-up to and after the games.”

“What has been really telling is the ‘feel good’ spirit it has created, and we’ve had numerous customers come in and say they’re visiting us because we’re backing our local football team.

“It is superb to see Kiddy doing so well and people coming to watch their games."