A KIDDERMINSTER company is getting a boost in sales after investing in new innovative machinery.

Surf Works a leading creative agency which supplies decorated garments, workwear and merchandise, has benefited from increased efficiency and sales since investing in new printing machinery.

The Kidderminster based company received 40 per cent funding towards the cost of the machinery with the help from Worcestershire County Councils Proof of Concept (POC) grant.

Since investing in the machine, the creative agency has benefited from reduced lead times, reduced costs, and improved quality. The efficiencies generated have boosted the company’s ability to fulfil larger orders at a faster rate and the company has even seen an increase in sales around the UK as well as internationally.

The direct to film machinery is hugely innovative and has generated a new capability for the company. The Machine works by printing ink directly onto a film which can be transferred onto fabric.

Whilst this is a popular way to print in countries such as Japan, Surf Works is amongst the very few companies in the UK to have this type of machine.

Chris Parkes, The Director of Surf Works said: “The direct to film printer is something we have been keen to invest in having seen the benefits it could achieve for our business, however, we thought it would be something out of our reach.

“Once we learnt about the grant funding, we just felt it was the perfect opportunity to invest in this innovative machinery. The impact the new machine has had on our business has been monumental, we have been able to take on huge orders that before would not have been easy for us to achieve. It has broadened our horizons and has opened opportunities not only in the UK but oversea”.

People can visit the Business Worcestershire Support page on Worcestershire County Councils’ website to learn more about the packages of support available.