A MAN in his 60s was rushed to hospital with "life-threatening injuries" after a fire broke out at a flat.

Emergency services rushed to the town centre after the blaze broke out at a property on Orchard Street this morning (Thursday, December 28)

West Midlands Ambulance Service sent out an air ambulance, which landed on a field near Kidderminster Delivery Office and The Range.

A spokesperson for the ambulance service said: “We were called by the fire service at 9.27am to a fire at a private address on Orchard Street, Kidderminster. Two ambulances, a paramedic officer, the Midland Air Ambulance from Strensham and a BASICS emergency doctor attended the scene.

"Upon arrival, we found a man with life-threatening injuries.

"He received advanced trauma care from ambulance staff at the scene and was conveyed to Worcester Royal Hospital via land ambulance for further treatment.”

Hereford and Worcester Fire and Rescue Service said the fire started in the living room of a first-floor flat.

Two crews from Wyre Forest Fire Station were called out to the incident, as well as one crew from Bromsgrove.

Four firefighters in breathing apparatus used a hose reel and covering jet to extinguish the fire.

West Mercia Police were also called to the incident. 

A spokesperson for the force said: "We were called to assist the fire service with a residential fire on Orchard Street in Kidderminster, Worcestershire around 9.30am this morning (28 December).

"One man was taken to hospital with potentially life-threatening injuries.

"No other injuries were reported."