Worcestershire's official tourism organisation has joined forces with a leading train operator to encourage leisure travel to the county. 

Connecting visitors with the county’s towns, picturesque countryside and extensive heritage, Visit Worcestershire has partnered up with West Midlands Railway to promote travelling by train as a way of exploring the area and encourage greener travel options. 

The partnership is set to unleash Worcestershire's visitor offering for those travelling by rail and promote the new train fleet that offers customers free onboard WiFi, USB and plug sockets, more seats, storage and greater accessibility. 

The new collaboration will also share joined up approaches on marketing activity and promotional initiatives including travel itineraries, social media campaigns, visitor information and seasonal guides.

Cabinet member for economy, infrastructure and skills at Worcestershire County Council, Marc Bayliss, said: "This is another fantastic collaboration to encourage visitors to utilise our transport network and connectivity.

"Not only increasing Worcestershire’s profile of a visitor destination but encouraging more sustainable travel choices.”

Head of sales and marketing at West Midlands Railway, Laura Donnelly, added: "We are committed to supporting tourism in the region which is why we are collaborating with Visit Worcestershire.

“The partnership will help us connect passengers with the county, boosting leisure and hospitality in Worcestershire and the West Midlands.”