An Asda product has been recalled from all stores across the UK, and all shoppers who have purchased it have been urged to “stop using it immediately”.
The supermarket giant has pulled the product from its stores and is asking anyone who owns it to return it to a store for a full refund.
The Office for Product Safety and Standards warned that the Hapello Sensory Roller sold by Asda presents a “high risk of choking”.
The batch codes for the affected toys are #34, #35, #36, #37 and #39, and they have a barcode number of 5063089161708.
🧸Always check who you are buying from when buying a baby sleep product online.
You could be buying from a third-party seller and not the online platform itself. pic.twitter.com/d7g3K27hKS— Office for Product Safety and Standards (@OfficeforSandS) March 24, 2025
The products were sold in Asda supermarkets across the UK from August 2023 until they were pulled from shelves in September 2025.
A warning from The Office for Product Safety and Standards says: “The product presents a high risk of choking due to the potential release of a small piece of plastic lodged in the toy during the manufacturing process.
“If a young child accessed this small piece of plastic, they may put it in their mouth and choke.
"The affected batch of the product does not meet the requirements of the Toys (Safety) Regulations 2011.
"The product has been recalled from end users by Asda."
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An Asda spokesman added: “We are extending the product recall in light of new evidence, additional batcheds of Hapello Sensory Roller may pose a risk of choking due to the potential release of a small piece of plastic plastic lodged in the toy in the manufacturing process.
If you have purchased the Hapello Sensory Roller – barcode 5063089161708 – batch code ‘#34, #35, #36, #37 or #39’ – please stop using it immediately and bring it back to your nearest store where you will be given a full refund. You do not need your receipt.
We are very sorry for any inconvenience caused. If you would like any further information, please contact: Asda Customer Relations – 0800 952 0101.”
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