A driver has died following a crash in Droitwich this morning (Friday, November 6).
The incident happened in an area off Roman Way and West Midlands Ambulance Service were called to the scene at 9.43am.
They sent an ambulance, two paramedic officers and the Warwickshire and Northamptonshire Air Ambulance.
A spokeswoman said: "On arrival, crews found one car had come off the road.
"The driver, a man, was in a critical condition.
"Ambulance staff administered advanced life support but sadly, despite everyone’s best efforts, he could not be saved and was confirmed dead at the scene."
West Mercia Police have been contacted for comment.
The A38 Roman Way is currently closed in both directions as well as a section of George Baylis Road.
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