A CLEOBURY Mortimer-based developer and supplier of industrial baking powders has appointed a distributor for its products in the United States.

Kudos Blends has announced that Brenntag North America has won the contract. Brenntag's brief is to expand the reach of Kudos’ low-sodium solutions for baked goods throughout the United States and provide local support to existing customers.

Brenntag North America will be responsible for the distribution of Kudos' potassium bicarbonate, a product developed as an alternative to sodium bicarbonate to aid bakers in reducing sodium content but preserving quality.

“As the demand for sodium reduction solutions increases across the globe it is important for Kudos, as an industry leader, to be able to meet customers’ needs and provide them with the products and knowledge they need on a local scale” said Dinnie Jordan, chief executive of Kudos Blends.

“Brenntag was the ideal choice for us, due to their proactive approach and focus on understanding their customers. A strong and fruitful partnership is sure to be developed with Brenntag and they are a welcome addition to our team."

Leslie Darden, marketing director food, Brenntag North America, said: “Brenntag is committed to bringing innovative solutions to our customers. Kudos brings patented technology and a commitment to continuous innovation that will bring technical expertise to our customers.

"e are excited for this partnership and believe the Kudos product line is an excellent addition to our product portfolio."