BROMSGROVE’S MP has welcomed expansion at electronic cigarette brand E-Lites, which is creating 100 new jobs over the next six months.

Conservative Sajid Javid officially opened E-Lites’ new headquarters in Bromsgrove. It now occupies the specially-designed 13,000sq ft Zandera House in Buntsford Hill Business Park.

The firm expects to recruit 100 new staff before the end of the year to support its increasingly busy fulfillment, sales and support functions, tripling the company’s workforce from 50 to 150.

Mr Javid said: “I am delighted that E-Lites has chosen to open its new headquarters here in Bromsgrove. It will be a tremendous boost for the local economy and confirms that Bromsgrove is a great place to do business.

“E-Lites has experienced rapid growth over the past three years, which is the best testament to the hard work and dedication of its founders and staff, and I wish it every success for the future.”

The company is scaling up to meet growing demand for its alternative smoking devices.

Adrian Everett, a co-founder and director of E-Lites, said: “We’ve seen an extraordinary increase in sales of our highly advanced smoke-free and tobacco-free electronic cigarettes, which offer smokers a healthier, cheaper and unrestricted alternative to conventional cigarettes.

“What’s most pleasing, however, is that we can share our success with the local community by creating jobs in Worcestershire and the West Midlands.

“Over the next few months, we’ll be recruiting additional staff for all levels of the organisation, including sales, distribution, stock management, accounting and customer service.”