A NEW ‘Worcestershire’ brand has been launched following a meeting of some of the highest profile business leaders in the county.

At the 2018 Worcestershire Local Enterprise Partnership Conference, at Chateu Impney in Droitwich, business leaders met to announce plans to give an identity to businesses inside the county and attract outside investment.

The brand has been made to appeal to people of all ages and showcase places such as Redditch and Bromsgrove as an exceptional place to live, work, visit and invest through marketing and promoting Worcestershire businesses.

Business leaders from big names all endorsed the brand, which will be managed by a partnership of Worcestershire LEP, Worcestershire County Council, communications agency drp, Herefordshire & Worcestershire Chamber of Commerce and all six district councils.

Gary Woodman, chief executive of Worcestershire Local Enterprise Partnership, said: “The new Worcestershire profile strives to provide businesses with a brand they can support and represent not just nationally, but internationally as well.

"This presents a fantastic opportunity for companies of all sizes to promote the county to a multitude of audiences, allowing Worcestershire to be recognised as a connected, creative and dynamic county.

"I would strongly urge businesses to get involved and become champions of the brand to help us celebrate and spread the message of Worcestershire. ”

To find out more, go to oneworcestershire.com.