ONE of Hereford's oldest businesses is hoping it is a case of 'fourth time' lucky.

Pritchards Menswear, which is based on King Street, has been nominated for the prestigious Independent Menswear Business of the Year award.

It is the fourth time the retailer has found itself nominated – but previously always finished as a runner-up.

Edward Pritchard said: “Following on from the cricket, we hope it’s our turn this time.

"Our team has put in a terrific effort and they deserve to be rewarded."

The staff from Pritchards, which was established in 1836, will find out if they are a winner in September.