Star performers

But which lotions and potions keep those A-listers looking fresh for the cameras?

Cat Deeley Life in LA is doing wonders for Cat Deeley as she fast becomes the golden girl on the box hosting hit US shows like So You Think You Can Dance.

:: Fav products "I always have SK-II face masks in the fridge - they are excellent, especially if you've been on a plane and your skin is puffy. I also love Rodin face oil, which gives you a real glow."

"I love my hair best when it's natural so my favourite product is the Pantene Aqua Light Treatment Spray - my hair has a natural wave, so even if my hair is a day old I can put that in and it's transformed into beachy waves."

:: Treat yourself "I don't wear much make up, but always have a bit of sheen on my cheeks, curled lashes, mascara and a bit of lip gloss," she says.

"I'm a low maintenance girl. And I find that if I have regular 'maintenance' treatments, I can be ready to go out in five minutes, so I get my hair coloured and love getting my lashes tinted and brows shaped."

:: Beauty secrets "When it comes to hair colouring, I make sure I have the best. I figure you could spend $800 on an outfit you wear three times, but with your hair it's there all the time!"

:: Cat Deeley is currently swishing her sun-tinted locks for Pantene to launch the new Pro-V Aqua Light range.

Alexandra Burke The pop princess who took the X Factor by storm is now a multi-platinum recording artist and a regular fixture in the pop charts - and style pages.

:: Fav products "Estee Lauder High Gloss comes in lots of great colours and makes my lips look really full and plump. MAC Powder Blush in Ambering Rose gives a fabulous and natural sheen to darker skin tones."

"And this summer I've been loving my Bio Sculpture gel nails in a coral shade - they're amazing and last for weeks."

:: Treat yourself "I cleanse, tone and moisturise twice a day. I also drink up to one and a half litres of water a day - it's my secret to looking fresh."

:: Beauty secrets "I like to play music - either Michael Jackson or Beyonce, while I get ready [for a performance]."

"Next, I spray myself with Sure Cotton Fresh deodorant and my favourite perfume, Chanel Coco Mademoiselle. I then have a vocal warm-up, say a little prayer, and keep my fingers crossed everything goes well!"

:: Alexandra Burke is the first ever face of Sure Women deodorant.

Sarah Harding Currently on a break from Girls Aloud, Sarah Harding has plenty of time for pampering while she balances her party girl lifestyle with a more relaxed approach to life.

:: Fav products "For make-up, my eyelash curlers. When eyelashes are curled, it really opens up your eyes and eyes are very important in my 'look'. For hair, I like L'Oreal's colour ranges, S Factor by Tigi, and Sexy Hair also have great products."

"I love Chanel Coco Mademoiselle. I even bought a handbag size on the plane recently."

:: Treat yourself "I tend to go from one extreme to the other. I don't wear much make-up during the day - just a little mascara or lip gloss and maybe a bit of concealer, but at night I like to glam up."

"I also like to book into Champneys and go for a good massage, facial, manicure and pedicure. If I'm at home, it's a nice long hot bath, facepack and treatment in my hair."

:: Beauty secrets "My Veet Suprem' Essence Spray On Hair Removal Cream is a lifesaver. When you're touring it can be hard to keep on top of things like waxing, so you need something quick and easy."

:: Sarah Harding is currently fronting the new premium range from Veet, Suprem' Essence.

:: Tried & tested Daxita Lashes, £150 for full set (0207 487 4048/www.daxita.co.uk) With Cheryl Cole back on the X Factor panel fluttering those Bambi eyes, lash envy is setting in again. My attempts at applying strip lash falsies always end in glue disasters so I headed to the Picasso of the lash world, Daxita Vaghela, who treats lash transformations "like a work of art". She bases her bespoke semi-permanent falsies on eye shape, colouring and condition of your current lashes, but also asks questions on the final look you wish to achieve. I shunned the natural, fashion, and false-effects and opted for 'fluttery', tapering out towards the ends. With my stop-watch at the ready she slashes the typical time consuming 3-hour application to 40 minutes flat but won't reveal her speedy secrets. Despite the lightening-quick pace, Daxita weaves in various lash lengths with precision and care to create the lashes I wish I'd been born with. Cue the daily compliments and 'are they real?' inquisitions. Daxita Lashes have transformed my face and become a valuable time-saver in temporarily ditching the eye make-up for up to six weeks.

:: Buy it now It's like the pick 'n' mix of beauty counters... House of Fraser Gift Time returns for a limited period with a customised Estee Lauder treat. Buy any two Estee Lauder items and get a glam croc travel bag free packed with seven hero products where you get to choose the skincare favourites. Offer available while stocks last until September 12 (www.houseoffraser.co.uk).

Beauty bulletin :: Floral fever Crabtree & Evelyn's fragrance range is blossoming with the launch of their new scent, Iris. To celebrate, the brand is on the hunt for people called Iris to be the first to try the new floral fragrance, to be unveiled in stores September 9. If you know an Iris - and they have the ID to prove it - Crabtree & Evelyn are offering a free 100ml bottle of the fragrance to sample. Visit www.crabtree-evelyn.co.uk/iris.

:: Recessionista alert Interrupt that wardrobe shopping spree at Matalan to check out the new range of budget-friendly make-up and toiletries. Starting at just £1.50 and boasting 150 products the Glamour range is available in 19 UK stores and will be extending to 100 stores by mid-October (0845 330 3330/www.matalan.co.uk).