AGGBOROUGH Stadium, the home of Kidderminster Harriers, has turned purple now that a new sponsorship deal has been penned.

Stone worktop experts Purple Granite have partnered with the National League North team, renaming the east stand and bar after the business.

Both the 2,000-seater Purple Granite Stand and Purple Bar will be officially unveiled on Saturday, October 8 in the game v Farsley Celtic, with more than 200 young players, coaches and family members of Purple sponsored teams there on the day.

Richard Lane, owner of Kidderminster Harriers, said: “We’re extremely proud to be partnering with one of Kidderminster’s leading businesses. Just like ourselves, Purple is proud of its roots and epitomises the local area with its hard work and dedication to its craft. While Purple isn’t our usual colour, I have to say The Purple Granite Stand is looking fantastic, and I can’t wait for fans to visit Aggborough and see it in all its glory.”

Kidderminster Shuttle: The Purple BarThe Purple Bar (Image: The Purple Bar)

Purple Granite has been trading since 2010, with an office in Kidderminster and a showroom in Worcester City Centre, and employs nearly 40 staff.

Jon Brewer, owner of Purple Granite, added: “We’re thrilled to be an official partner of Kidderminster Harriers Football Club. They are a club that, like Purple, has huge ambitions to grow even bigger, and I am delighted that we can support them. With our head office in Kidderminster, our local area and community is very important to us, as is our love for sport.

“This sponsorship of KHFC and young age groups within the area is just the start, and you can expect to see a lot more of us in the future.

“We’re now looking forward to seeing a packed-out Purple Granite Stand and can’t wait to hear that first roar. If any Kiddy fans see either me or other members of the Purple team around Aggborough Stadium, be sure to come and say hello.”