STRIKER Anthony Malbon believes Harriers must aim for the title in the Blue Square Bet Premier.
The 21-year-old says making the play-offs is a minimum after a fine run which has lifted Steve Burr's side up the table into fourth.
Three defeats in 25 games, a run which also includes 14 wins, has left the Aggborough outfit just eight points behind leaders Grimsby.
Their lofty league position is more impressive as Harriers lost the first five matches of the campaign, leaving them bottom of the table.
"After the start we made and where we are now, why not?," commented Malbon.
"Anything can happen but the minimum must be play-offs.
"The gaffer has signed more players, so that creates more competition and that gives everyone a kick up the backside."
Harriers further enhanced their reputation with a 3-2 win over improving Cambridge, which saw Malbon ended his three month scoring drought with a fine strike.
Harriers have already beaten promotion hopefuls Wrexham and Newport County during the last few months.
Malbon added: "I know we are eight points off the top but we aren't looking below us, we're looking above.
"That is the main thing, that is what the gaffer has been on about since we put this run together and it has bred confidence in the squad.
"We don't want play-offs, we want to win the league."
Harriers will be aiming to continue their excellent run at Hyde on Saturday (3pm ko), followed by a vital top five clash at Forest Green Rovers next Tuesday (7.45pm ko).